Media Mentoring eBooks Series

Media Mentoring eBooks Series

Broadcast2Podcast Media Training

Regular price $79.00 Sale

Great leaders, innovators and key players in any industry have one thing in common, they communicate powerfully and effectively.

In today’s media your words and comments last a lifetime. Make them count!

If you are an artist hoping to cultivate more stage presence and deliver more compelling interviews, a speaker puzzled by how to connect with your audience or a media personality interested in investing in your personal development. These tips, techniques and strategies will help turn your message into a movement. 

The Broadcast2Podcast course will improve your ability to connect and engage an audience of one or thousands. This training includes the complete eBook series that is packed with decades of insight and knowledge on everything from social media strategies and personal branding techniques to how to prep, plan and execute consistently impactful content for all your media opportunities on radio, television or stage.  

 Module One: Communication Skills

In this eBook, you’ll learn powerful communication techniques like these and more:
a) Active Listening skills
b) The “Yes, And…” technique
c) The “You Technique” (The “you” over “I” rule)
d) The “Power of the Pause”

 

Module Two: Fundamentals

 

Have you ever admired a person and then changed your opinion of them when they opened their mouth to speak? A voice lacking in confidence and presence can hurt a person’s credibility.
In this eBook you’ll learn basic vocal fundamentals to develop and refine your vocal presence.
 

Module Three: Creativity

    Creativity is not problem solving. Creativity is the skill of bringing something new into being. The dictionary says to create is “to transcend traditional ideas, rules and patterns.”
    In this eBook you’ll learn techniques that will assist you in unlocking your creative abilities.

     

    Module Four: Personality Branding
      In this eBook you’re learn how to identify your personality brand and build a “trust relationship” with your audience. This trust is built by a direct experience with you, the stories you tell to reinforce your brand, plus stories they hear about you.
       
      Module Five: Storytelling 
        Your stories and how you tell them impact the way you connect with everyone in your life.

        In this eBook you’ll learn why stories are important and how to select and deliver your own stories to support your brand, your message, and your cause using the 3Rs of Storytelling.

         

        Module Six: The Art Of The Interview

          The best interviews sound like natural conversations rather than a series of stiff questions and answers. While strong interviewers make it look easy, it takes both practice and planning to achieve this natural engagement.
          In this eBook you’ll learn how to conduct engaging interviews and integrate audience interaction into your presentation or show.

           

          Module Seven: The Art Of Being Interviewed

            In this eBook you’ll learn how to engage the audience, and deliver your message in a way that creates positive exposure for your brand when you are being interviewed.

             

            Module Eight: Prep And Planning

              In Malcom Gladwell’s bestseller, Outliers he identifies the key to success in any field is practicing and improving your art or craft for 10,000 hours.
              In this eBook you’ll learn some of the preparation techniques used by the most successful people in history, including Bill Gates, Steve Jobs, and the Beatles.

               

              Module Nine: Teasing Your Content

                In this eBook you’ll learn how to the deep secret of teasing your content in a way that captivates your audience and clients.
                You’ll also learn how to execute your content in a way that will immediately engage your audience and maintain their attention throughout your show or presentation.
                  Module Ten: Social Media
                    Twitter boasts 500 million users. Over three hundred hours of video are uploaded to YouTube every minute. Sixty-seven percent of adults worldwide now use social media. 1 of 8 couples married in the U.S. met on social media.It took radio 38 years to hit 50 million users. It took television 13 years. The internet did it in 3, the iPod did it in 3, and Facebook hit over 200 million in less than a year! Because your fans, customers and clients are using social media daily, communicating and marketing on social platforms is no longer a luxury. It’s a necessity.
                    In this eBook you will discover how, when and why to develop a strong social media presence for your brand.

                     

                    Module Eleven: Connecting On Video

                      How powerful is video? Consider this: The total number of people who use YouTube – 1,300,000,000. 300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on Youtube every single day. In an average month, 8 out of 10 18-49 year-olds watch YouTube. What are some of the most watch videos on YouTube? (based on views, shares and likes)? A short horror film called Mutant Giant Spider Dog with over 137,222,571 views! What was top music video? Daddy Yankee's "Despacito," which garnered more than 2.5 billion views in just six months after it's release.
                      In this eBook you’ll learn how to use video to connect with your audience and gain exposure for your brand.

                       

                      Module Twelve: The Power Of Podcasting

                        The combination of mobility, immediacy, and intimacy makes the podcast audience increasingly valuable to both content providers and brands. Game of Thrones, Ted Talks, The Walking Dead, Snoop Dog, Jillian Michaels and Alec Baldwin. These are just a few of the big-name brands and celebrities jumping in to the growing world of podcasting. Podcasting is quickly evolving from niche pastime, to mainstream media. 
                        In this eBook you'll learn; What you'll need to create a podcast, the distribution channels to access so your content reaches the largest audience along with some tricks and tricks to take make your transition into the podcast universe easy.

                         

                        Module Thirteen: The Power of Three

                         

                        Three is a magic number. Why three? In his book Writing Tools: 50 Essential Strategies for Every Writer, Roy Peter Clark provides insights to the magic of the number three: “The mojo of three offers a greater sense of completeness than four or more.”
                        So why three? It resonates. It sticks. It feels right rhythmically. Veni, vidi, vici. Blood, sweat and tears. Life, liberty and the pursuit of happiness. We’ve been programmed to assimilate patterns of three from childhood. It even appears in our stories: The Three Musketeers, The Three Little Pigs, and Charlie’s Angels.
                        In this eBook you’ll learn how to use 3 as a foundation for everything you create.

                         

                        Module Fourteen: Purposeful Recognition
                          Recognition is no longer just a path to encourage your team to complete tasks. It can be used to motivate and inspire, thereby creating loyalty, work satisfaction and huge success!
                          In this eBook you’ll learn how to create, empower and achieve with purposeful recognition.